WorkCommercialIdentity & packaging

Fox & Bean Coffee Co.

A coffee company with a fox for a face and a conscience for a tagline: clever beans for conscious beings.

  • Passion project
  • Identity
  • Packaging
  • Web Design

A personal concept project: Fox & Bean is a brand I invented.

09 pieces

  1. Three paper cups on a wooden counter, one teal and two orange, each with a fox curled round a coffee cup; the wordmark top left.
  2. The identity sheet: the Fox & Bean wordmark with a fox-head mark, four versions of the mark, and the line clever beans for conscious beings.
  3. Three coffee bags in cream, teal and terracotta, each with the black fox head.
  4. An ornate orange and teal label: a fox with a cup at the centre, Fox & Bean arched above.
  5. Stationery on a pale table: a teal folder, a letterhead with the fox mark, cups of coffee and a tin.
  6. White takeaway packaging: a tote, a paper bag, cups and a lid, each with the fox drawn in fine line.
  7. The website on a desktop screen: the fox across the top, a tin and a cup beside the keyboard.
  8. Website pages laid out at an angle: Our Story, product pictures, a teal menu.
  9. A wide illustration: a fox sits at a counter behind a patterned cup, the wordmark at top left.

Fox & Bean Coffee Co.

01 / 09

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