WorkCommercialCampaign

Find Your Wild

A campaign for a pack company whose customers would rather be outside: one line, one look, and every place it would have to live.

  • Passion project
  • Campaign Concept
  • Art Direction
  • Advertising

A personal concept project. Not commissioned by or affiliated with Osprey.

12 pieces

  1. A hiker in a red jacket with a grey pack on a sunlit mountainside, the Osprey mark at left and the line Find your wild; tread lightly.
  2. A runner with a pack splashes through a mountain stream, the same mark and line across the frame.
  3. A hiker with a blue pack looks down a long lake between mountains at dusk.
  4. A climber with a teal pack pulls up over golden rock in low sun.
  5. A hiker strides downhill kicking up dust, peaks behind.
  6. A tall poster: a hiker with a large pack stands on rocks above a turquoise river, snow peaks beyond, the mark and line above.
  7. A tall magazine advertisement: a hiker in a cap looks up at forested mountains, copy in two columns beneath.
  8. A magazine spread: #Boundless in red across a snowy range on the left, a red pack filling the right-hand page.
  9. A trade-show stand in dark wood and black, packs on lit shelves, the mark above and the line on the side wall.
  10. A long web page: a green pack on a rock at the top, the pack in three colours, a wide mountain picture carrying the line, and a grid of packs.
  11. A Facebook advertisement: a trail runner in mountains under the line Find your wild, tread lightly.
  12. Four Instagram posts side by side, each a different hiker under the same line.

Find Your Wild

01 / 12

Let’s talk.

Got a brand that belongs outside?

Start a project