WorkCommercialIdentity & packaging

Holy Watr

A sparkling kombucha line built on the seven deadly sins. Drink your sin.

  • Passion project
  • Identity
  • Packaging
  • Art Direction

A personal concept project: Holy Watr is a brand I invented.

09 pieces

  1. Three white cans: LUST running up the one on the left, HOLY WATR in red around a black skull and crossed blades at the centre, Drink Your Sin and the Deadly 7 Sins on the right.
  2. An exploration board: LUST in huge red letters, cans at different angles, the Holy Watr skull, Drink Your Sin and Damned Souls lettered several ways.
  3. Three cans: LUST on the left, a nun crossed out in red under Damned Souls at the centre, the Deadly 7 Sins on the right.
  4. Three cans for the Pride flavour: PRIDE running up the left can, HOLY WATR and the skull at the centre, Tower of Babel on the right.
  5. The flat artwork for the Lust can: LUST in red, the sin's story, the Holy Watr skull, and the flavour, raspberry and rose petals.
  6. The flat artwork for the Pride can: PRIDE in red, the Holy Watr skull, and the flavour, Earl Grey and bergamot.
  7. Three Pride cans, the centre one carrying the crossed-out nun.
  8. Two cans tumbling: a dark Lust can and a white Holy Watr can.
  9. A tall working board: alternative logos, cans, colour notes and two dark posters for Sloth and Lust.

Holy Watr

01 / 09

Let’s talk.

Got a product that should be this hard to walk past?

Start a project